$Budget
$2.4M of $3.9M

61% spent · on pace

Experiences
360 +48 this week

281 ready · 52 at risk · 27 blocked

Projected reach
48.2M ↑ 9.4%

Across 4 audiences in 6 markets

◷Time to launch
3d 00h 00m

Launch Oct 2, 2026 · 09:00 local

Campaign brief

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Objective
Launch Nova headphones globally and drive 1.2M pre-orders in the first 30 days.
Key message
“Next-gen audio. A more human sound.”
Audiences
AudiophilesCommutersRemote workersGen Z creators
Markets
Channels
Owner
AAAjith Alphonse · Brand Marketing

Milestones

Step 4 of 6
  • ✓
    Creative brief approved

    Brand Marketing

    Aug 18
  • ✓
    Master assets produced

    300 assets generated with Firefly

    Sep 6
  • ✓
    Localization (4 of 6)

    DE and FR still in progress

    Sep 22
  • Legal & compliance review

    43 approvals pending · 3 blockers

    Now
  • Activation scheduled

    Journey Optimizer · Paid social

    Sep 30
  • Global launch

    6 markets · 5 channels

    Oct 2

Channel mix

360experiences

Readiness trend